A colleague says words don't matter

Prep before a pitch, your team in Indore.

They sayDon't worry about the script. 93% is body language anyway.

Strong replies

That figure was from tiny studies about single words on feelings. Our pitch lines matter. Let's fix them.

Let's get the words right first, then work on delivery.

Why they work

Correcting the myth keeps the team on what decides the deal.

A weak reply

Yes, let's just focus on body language. That trusts a misread study.

Techniques behind it

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