Feel, Felt, Found
Show you understand the concern, show others had it too, and share what they found.
An old sales formula with no studies; many trainers now warn that buyers recognise it as a script.
Why it works
It tells the buyer their worry is normal and gives them a peer's experience instead of your claim. A real client story persuades more than an argument.
How to do it
- Use your own words; never say the three words in order.
- Name a real client, or a real type of client, who had the same worry.
- Say what actually happened for them, with a number if you have one.
- Keep it to three sentences.
- Follow with a question.
What to say
I understand. The HR head at a Nagpur seed company had the same worry about our fee. After the first hire stayed past the season, she said the cost of the empty post was far higher. Would it help to start with one role?
Avoid
Saying I understand how you feel, many others felt the same, and they found... The pattern is so well known that it can sound like a trick.
Example
An owner in Ahmedabad said he did not trust agencies. Rahul told him about another family business that had felt the same, started with one role, and now used him every season. The owner asked which role they had started with.
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