Use Their Name, But Not Every Sentence
Use a person's name at the greeting, at a key point and at the goodbye; more than that sounds like a sales script.
Our brains do react to our own name, but no study shows that repeating it in talk builds liking, and overuse is widely felt as a sales trick.
Why it works
Hearing your name grabs attention and feels personal. Hearing it every line feels like a technique and makes people guarded.
How to do it
- Use it in the greeting.
- Use it once when you make an important point.
- Use it at the goodbye.
- In India, use the form they used: Sir, Ma'am, ji or first name.
What to say
Rekha ji, that is a fair point.
Thank you, Anand. I will send it tonight.
Avoid
Saying the name in every sentence like a call-centre agent.
Example
A young recruiter on Devendra's team said the client's name eight times in one call. The client asked if he was reading from a script.
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