Problem, Agitate, Solve
In a short message, name their problem, show what it costs them, then offer your fix.
A long-used copywriting pattern with no controlled studies behind it.
Why it works
People notice problems faster than offers. Naming the cost makes the problem feel real and urgent. The fix then arrives as relief, not as a pitch.
How to do it
- Problem: one line in their words.
- Agitate: one line on what it costs, with a number or a date if true.
- Solve: one line on what you do and one small next step.
- Keep agitation honest. No scare tactics.
What to say
Most agri companies lose field hires in the first 90 days. That means a second hiring round right in the season. We check dealer references before the offer, so fewer people walk away. Worth a 15-minute call Thursday?
Avoid
Over-agitating with fear and drama. It feels like a trick and the reader leaves.
Example
Farhan sent a three-line LinkedIn message to a cattle feed company's HR head about rep turnover in the monsoon months. She replied the same day asking for his fee.
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