Slides With Pictures, Not Paragraphs

Use one idea per slide, a strong picture and a few words; keep the details in a handout.

Strong evidenceMayer, 2009 · Multimedia Learning, multimedia and redundancy principles; Reynolds, 2008 · Presentation Zen

Many experiments show people learn more from words plus pictures, and less when the speaker reads the same text that is on screen.

Why it works

People cannot read a dense slide and listen to you at once. A picture adds meaning without competing with your voice. The handout carries the numbers.

How to do it

  1. One message per slide, written as a short headline.
  2. One photo or simple chart.
  3. No more than a few words besides the headline.
  4. Put tables and details in a PDF sent afterwards.
  5. Keep a blank slide to pull focus back to you.

What to say

This photo is the reason we're here.

I'll send the full data after the meeting. For now, just this one number.

Avoid

Reading bullet points aloud from the screen. It is the fastest way to lose a room.

Example

For a talk to cold storage owners in Agra, Pankaj cut 30 text slides to 10 photos. Owners asked about the photos for weeks.

Practise it

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