TED 5: Deliver a Jaw-Dropping Moment
Plan one moment people will remember: a striking fact, a prop, a photo or a short demo.
Rooted in Gallo's analysis and in memory research on emotional events, but not tested as a speaking technique.
Why it works
Emotional or surprising moments are stored more firmly in memory. People forget slides but remember the moment the speaker held up a rotten potato. That one moment carries the message home.
How to do it
- Decide the one line you want them to repeat.
- Find a prop, photo or fact that shows it.
- Place it where energy usually dips.
- Keep it relevant. A stunt with no link confuses.
What to say
This is what a farmer's crop looks like after one wrong spray. [hold up photo]
This one CV came in for 400 applications. Let me show you why.
Avoid
A gimmick that has nothing to do with your point.
Example
At a cold-chain seminar in Agra, Dinesh held up two potatoes, one stored well and one not. People talked about it at lunch.
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