TED 6: Lighten Up

Use light, natural humour from real stories, not jokes you found online.

Mixed evidenceGallo, 2014 · Talk Like TED, secret 6; Eisend, 2009 · meta-analysis of humour in advertising

A meta-analysis finds humour raises attention and liking but does little for credibility, and badly judged humour can hurt.

Why it works

A light moment relaxes the room and makes people like you. Gallo advises observations and stories, not set-piece jokes. But humour does not make your argument stronger.

How to do it

  1. Look for funny moments in real events.
  2. Make yourself the target, never the client.
  3. Test it on one colleague first.
  4. Skip it if the room is formal or the news is bad.

What to say

The first time I visited a potato farm, I wore white shoes. That was my first lesson.

I asked one candidate why he left his job. He said: monsoon.

Avoid

Jokes about religion, caste, region or gender. One bad joke can lose a client.

Example

Opening a talk to agri students in Ludhiana, Jaspreet joked about his first bike breaking down on a farm road. The room relaxed and listened.

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