TED 1: Unleash the Master Within
Talk about what you truly care about in your work, not your job title or service list.
Based on Gallo's study of popular TED talks and interviews with speakers, not on controlled experiments.
Why it works
Gallo found the most-watched speakers clearly loved their subject, and that energy spreads to the audience. A service list sounds like every competitor. The meaning behind your work is yours alone.
How to do it
- Ask yourself: what part of my work do I enjoy most?
- Write one sentence on why it matters to you.
- Open with that before the service list.
- Keep it true. Forced passion is easy to spot.
What to say
I love seeing one good field officer change a whole district for a company.
I started in the potato trade, and I still get excited when a farmer gets a better price.
Avoid
Faking excitement with loud volume and big words. Real interest sounds calm and specific.
Example
Instead of we provide recruitment services, Ramesh opened a talk at an agri college in Rahuri with why he left a seed company to find people for others. Students crowded him afterwards.
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