So, what do you do?

An exhibition stall in Pune; a visitor from a seed company stops by.

They saySo, what does your company do?

Strong replies

We fill field sales roles for agri companies. Last month we placed three area managers for a seed company in Maharashtra.

We find territory managers who already know dealers. Usually in about three weeks. What roles are you hiring for this season?

Why they work

Specific, checkable, and it ends by turning to them.

A weak reply

We do all kinds of recruitment and consulting services. It is too vague to remember.

Techniques behind it

More drills