Specific Beats Vague
Replace adjectives and big claims with numbers, names, places and days.
Research on concrete language and on precise numbers supports it, though most studies are in marketing and memory, not live business talk.
Why it works
Vague claims like very experienced sound like everyone else, so the listener files them as noise. A specific detail can be checked, so it sounds true. It also gives the listener something to repeat to their boss.
How to do it
- Write down your three usual claims about your work.
- For each, add one number, one name or one place.
- Cut any adjective you cannot prove in the next sentence.
- Keep one recent example ready for every service you offer.
What to say
Last month we placed three area managers for a seed company in Maharashtra.
We fill field sales roles for agri companies, usually in about three weeks.
Our last shortlist had five candidates, and two had dealer networks in Vidarbha.
Avoid
Piling up adjectives like best, leading or world-class. They lower trust because anyone can say them.
Example
At Kisan Expo in Pune, Rakesh used to say his firm does all kinds of recruitment. He switched to: we fill territory manager roles for seed and agrochemical companies in Maharashtra and MP. Two visitors asked for his card in the next hour.
Practise it
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