Cold Calls: Your Reason in the First Sentence
Within ten seconds, say who you are and the specific reason you are calling them, not a general sales line.
Sales books and vendor call data agree on this, but vendor data is not peer-reviewed research.
Why it works
The person is wondering who this is and whether to hang up. A clear, specific reason answers that before suspicion builds.
How to do it
- Say your name and company in one line.
- Name the trigger: their job post, their new plant, a mutual contact.
- Say what you can do in one line.
- Ask a short question to start a talk.
What to say
Hello Mr Rao, this is Devendra from AgriHires. I saw you are hiring a plant head for the new Nashik unit. Is that role still open?
Ma'am, Suresh Patil suggested I call you about your sales hiring. Do you have two minutes now or later today?
Avoid
How are you today? from a stranger. It signals a sales call and wastes the first seconds.
Example
Neha used to start with a long company intro. She switched to naming the LinkedIn job post first. More HR heads stayed on the line long enough to ask questions.
Practise it
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