Ask Before You Introduce Two People

When you connect two contacts, check with each first, then write one short note that says why they should talk.

Practitioner wisdomPractitioner norm in startup and investor circles, often called the double opt-in intro

A widely used etiquette rule; no research on its effects.

Why it works

An intro nobody asked for puts a burden on a busy person. Asking first protects your name and makes both sides more willing to reply.

How to do it

  1. Message each person separately and ask if they want the intro.
  2. Write one note naming each person and the reason.
  3. Move yourself to Bcc after the first reply.
  4. When you want an intro, write the blurb for your contact so it is easy.

What to say

Would you like me to connect you with Anil, who heads procurement at a cold-chain firm?

Sneha, meet Kartik. You both work on dairy hiring and I think you can help each other. I will let you take it from here.

Avoid

Adding two people to a WhatsApp group with no message and no warning.

Example

Devendra asked a seed company COO first, then introduced him to a plant breeder who was open to a move. The COO thanked him for asking first.

Related