Follow-Up Questions Make People Like You

Ask more questions, and make most of them follow-ups on what the person just said.

Solid evidenceHuang, Yeomans, Brooks, Minson & Gino, 2017 · Journal of Personality and Social Psychology, online chats and speed dates

Several studies in one strong paper, including real speed dates; the effect came mainly from follow-up questions.

Why it works

Follow-ups prove you listened and care about the answer. People who asked more follow-ups were liked more and got more second dates, yet people underestimate this.

How to do it

  1. Set a target: two follow-ups before you change topic.
  2. Use their words in the question.
  3. Ask how, what and why, not yes or no.
  4. Answer their questions too; do not hide behind yours.

What to say

What made you choose that?

How did the team take that change?

And then what happened?

Avoid

Switch questions that jump to a new topic every time, which feel like a checklist.

Example

When a dairy founder said retention was his headache, Sanjay asked which roles, then why those, then what he had tried. By the end, the founder asked Sanjay for a proposal.

Practise it

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