No-Oriented Questions

Ask questions where no is the answer that moves things forward, because people feel safer saying no than yes.

Practitioner wisdomVoss & Raz, Never Split the Difference, 2016

Voss reports good results from his own practice, but there is no published research testing it.

Why it works

A yes question can feel like a trap. A no question lets the buyer feel in control while still agreeing with you, and it often gets a reply from people who ignore normal follow-ups.

How to do it

  1. Turn your request into a question where no means go ahead.
  2. Use it to restart silent deals.
  3. Use it to suggest a small first step.
  4. Keep a calm, low tone.
  5. Accept a real no gracefully.

What to say

Would it be a bad idea to start with one role?

Is now a bad time to talk?

Have you given up on filling this role for now?

Would you be against a ten-minute call on Thursday?

Avoid

Using it in a way that sounds clever or sarcastic. If it sounds like a trick, it will be treated as one.

Example

A Kanpur leather company had not replied for three weeks. Faisal sent one line: have you given up on filling the plant manager role? The HR head replied within the hour: no, the MD was travelling, can we talk Monday?

Practise it

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