PREP: Point, Reason, Example, Point
Answer with your point, the reason, an example, then the point again.
Widely taught structure for impromptu answers; sensible, not formally tested.
Why it works
Leading with the point respects the listener's time. The reason and example make it believable. Repeating the point at the end makes it stick.
How to do it
- Point: your answer in one line.
- Reason: one because.
- Example: one real case.
- Point: say the answer again in fresh words.
What to say
We should hire locally. Because local reps already know the dealers. Our Akola placement hit target in three months. So local first, then outside if needed.
Avoid
Starting with long background before you reach your point.
Example
On a panel in Delhi, the moderator asked Rajesh if agri graduates make good salespeople. He gave a PREP answer in 40 seconds. Two people from the audience asked for his card.
Practise it
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