Tell Short Stories, Not Summaries
When you share, tell a 30 to 60 second story with a person, a problem and a turn, instead of a flat summary.
Stories do absorb listeners and shift views in many studies, but the effect sizes vary and the short-story format here is coaching advice.
Why it works
Stories are easier to follow and remember than facts. A small story about a real client makes your work clear without a pitch.
How to do it
- Start with a person and a place.
- Say the problem in one line.
- Say what happened or what changed.
- End with one line of point, then a question back.
What to say
Last month a dairy in Anand needed a plant head in three weeks. Two candidates dropped out. The third one is now running the plant. Have you had hiring like that?
A client in Indore told me...
Avoid
Long stories with every detail. If you are past a minute, wrap up.
Example
Asked what he does, Devendra told the Anand dairy story. The listener, a cooperative manager, said, we have the same problem in Amul's area, and asked for his card.
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