Give a Little of Yourself Back

After they share something, share something of similar size about yourself, then pass the turn back.

Strong evidenceCollins & Miller, 1994 · Psychological Bulletin, meta-analysis of disclosure and liking

A meta-analysis across many studies found people who disclose are liked more and people disclose more to those they like.

Why it works

Matching disclosure makes it a two-way exchange. Only asking questions keeps you a stranger; only talking about yourself tires them.

How to do it

  1. Match the size: small for small, bigger for bigger.
  2. Keep your share shorter than theirs.
  3. Link it to what they said.
  4. End with a question back.

What to say

Same with me. My first plant visit, I got lost in the cold store. What was yours like?

I struggled with that too when I started my firm. How did you handle it?

Avoid

Topping their story with a bigger one. It takes the moment away from them.

Example

When a seed company manager said her father was a farmer in Vidarbha, Devendra mentioned his own family farm, then asked what crops hers grew. She opened up about why she joined the industry.

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