Follow Up Within a Day, With One Detail

Send a short message within 24 hours that mentions one thing they said and one clear next step.

Practitioner wisdomPractitioner advice from networking and sales guides

Widely advised; no study pins the timing, though memory fades fast and the liking gap suggests people hold back too much.

Why it works

After an event they meet dozens of people. A note with a personal detail reminds them who you are and shows you listened.

How to do it

  1. Write the note the same night.
  2. Name the place and one thing they said.
  3. Give one next step with a date.
  4. Keep it under five lines.

What to say

Good to meet you at the Pune expo, Rohan. You mentioned the new grading line in Satara. Can we speak Thursday at 11?

Thanks for the chat on seed exports. As promised, here is the salary survey I mentioned.

Avoid

A long company profile attached to a first follow-up. Nobody opens it.

Example

Devendra wrote to a Kolhapur sugar mill HR head the evening they met, mentioning her daughter's engineering exams. She remembered him at once and booked a call.

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