The 30-Second Answer to What Do You Do
Answer in two sentences: who you help and the result you get, with one proof, then ask them a question.
Common practitioner advice; no study has tested the two-sentence format.
Why it works
The question is often a polite opener, not a request for a presentation. A short answer that ends in a question turns it into a conversation about them, which is where buyers decide whether you are useful.
How to do it
- Sentence one: who you help and with what.
- Sentence two: one proof with a number.
- Then ask a question about them.
- Practise it aloud until it takes under thirty seconds.
- Have one version for each type of listener: owner, HR head, plant head.
What to say
We help agri companies fill field sales and plant roles, usually in about three weeks. Last season we placed eleven area managers for seed firms in Maharashtra. How do you hire for your field team?
I find people for agri companies, mostly field and plant roles. Who handles that for you?
Avoid
Giving your life story or every service you offer. After thirty seconds, most listeners stop taking in what you say.
Example
At a Krishi expo in Pune, a visitor asked Ravi what he did. He gave the two sentences and asked about their hiring. The visitor turned out to be the HR head of a drip irrigation company with six open posts.
Practise it
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